Keyword Demographics

As you may have guess from the website name, we offer keyword demographics. Our Keyword demographics service is important when planning which keywords to target for your website. We are able to provide you with the Age and Gender demographcis for your potential website keywords.

The data we provide comes from 100% real data and NOT guesswork. As well as providing the age demographic of each keyword, the gender demographic of a keyword we also provide search volume information for each keyword.

This is keyword research but taken to the next level. Don't just base the keywords you choose on search volume, use real keyword demographics to ensure you target the most appropriate set of terms for your target audience.

What is even better is that our keyword demographics service costs only $1 Per Keyword! If for any reason we are unable to produce your keyword demographics (maybe there is insufficient data available) then we will re-fund the cost for that keyword. You ONLY pay for keywords you get the demographics data for!

Why Are Keyword Demographics Useful?

We know first hand that driving targeted traffic to your website is a costly business. Both SEO and PPC are expensive so you need to be certain you are targeting the most appropriate keywords. There is not point targeting keywords that are completely the wrong demographic for your website.. they simply won't convert.

Most keyword research companies select the keywords to target based on search volume and product / company relevace. What we do is take these keywords and produce a set of keyword demographics from them. We then combine this with the monthly search volumes and produce a comprehensive report allowing you to clearly see which are the most appropriate keywords for you.

We let customers learn more about their keywords before bidding on them or starting SEO work.

What Keyword Demographics Data Do We Provide?

For each keyword you supply we are able to tell you:

A) The Male / Female Split of the Search Traffic
B) The Age Split of the Search Traffic split into the following groups:

     0-12 Years
     13-17 Years
     18-24 Years
     25-34 Years
     35-49 Years
     50-64 Years
     65+ Years

C) From these percentage splits we can then calculate how many visitors in each demographic you can expect in both Google and Bing.

We currently have keyword demographics data for the following countries:
- USA
- UK
- Canada
- France

now you can know how to find out keyword demographics, you will never go back to simply using search volumes to choose your keywords!

The demographic appeal of keywords?

We look into the demographic appeal of keywords in more detail. We look at why keyword demographics are important as well as a bit of information about keyword demographics services. Finally the article summarises why keyword demographics are appealing more and more to website designers, SEO, PPC and marketing specialists.

Questions To Ask Yourself About Keyword Demogrpahics

People spend hours and hours doing keyword research and analysing trends based on search volume. Whilst this is great the only metric you are analysing issearch volume. At no point have people been considering who is actually searching for your keywords which is just as important, not more important that the search volume.

For example, would you rather have 100 visitors that match your target market or 500 visitors who are the wrong age for your target market and which do you think will generate you the most sales? Its not a difficult one to answer!

Until now there has been no online service offering keyword demographics. Whilst this is not a new thing, we are the ONLY company offering this as a one-off service.

Whe you find a keyword you think you should target you should be asking yourself the following questions:

- Which demographic group searches using this term?
- Is it generally Men or Women searching for this keyword?
- Which age group dominates this search term?
- Do the keyword demographics vary depending on which country you are targeting?
- How have the keyword demographics changed over time?
- How do the keyword demographics change by age group?

Our keyword demographcis service answers all these questions in one, simple to view report!

How Can I Generate Google Keyword Demographics?

The Google Keyword tool is the most commonly used (and free) keyword research / suggestion tool on the web. After all data staright from 'the horses mouth' is probably the most accurate data there is. But the Google keyword tool does NOT show you the keyword demographics, it only shows you search volume. What a lot of our customers do is use the Google keyword tool to do their keyword reseach then send us the outputted list of keyword for us to produce Google keyword demographics from. The keyword demographics enable our customers to make a more informed descision about the keywords they are targeting. Afetr all if you target keywords in the wrong demographic you are never going to be as successful as you could be!

Keyword Demographics Case Study

We were recently asked to produce keyword demographics for a popular 'X Factor Fan Site'. The objective of the research was to identify the age and gender demographic for people searching for 'X Factor' online. The results of the research can be seen below.

From the Keyword Demographic research we can see that the primary target audience is ages 35 to 49 years. This came as a surprise to the site owners who believed the primary age group for their site would be 18 to 24 years. From the reaearch we found that Over 45% of the people searching for this keyword are aged 25 to 49. As expected we can also see that there are more females searching for this keyword, but the percentage split is not as much as expected. The X Factor fan site used this data to target their site content and advertising more accurately at a slightly older audience than they normally would have done and keeping the site fairly neutral in terms of gender targeting with a slight sway towards females.

Keyword Demographics Online

Finding out the demographic of the people searching for your brand, your product or your service is now as simple as using our online keyword demographics service. We ahve access to keyword demographic data and information. Give our service a try for your brand, product or service offering and let us show you who is currently searching for you brand. It is surprising how understanding the demographics of your targeted keywords can make a big difference to your online marketing, seo and PPC strategy. Try our Keyword Demographics Online service.

Why is a Keyword Demographic Prediction Useful?

The ideal keywords for your blog or site are those keywords that are most relevant to both your product / service as well as your target audience. By getting a Keyword Demographic Prediction you are able to predict both the type of visitors your will get to your site but also the number of each type of demographic you can expect. Eg. How many Males aged 24-35 will search for a particular keyword. This kind of Keyword Demographic Prediction is really important when selecting which keywords to focus on.

Our Demographics Prediction tool predicts a user's age and gender based on their online behavior, such as what queries they search online and what web sites they visit. It lets merchants learn more about their customers before bidding for keywords.